Cyber insurance: Are you prepared for Google Analytics’ data protection risk?

Whitepaper on the widespread use of Google Analytics, the first bans in EU countries, the current status in Germany and possible implications for cyber insurance.

The dispute between data protectionists and marketing specialists about Google Analytics, its functions and their legal assessment has been smouldering for a long time. However, the EU’s General Data Protection Regulation (GDPR) and the invalidity of the Privacy Shield between the EU and the US raises considerable doubts about the legally compliant use of the analytics tool in Europe.

Clyde & Co’s data protection experts in collaboration with insurance software consultancy PPI have analysed the widespread use of Google Analytics, the first bans in EU countries, the current status in Germany and possible implications for cyber insurance.

Download the whitepaper here:

English version
German version