Clyde & Co advises ADMO on landmark JV, launching global lifestyle vertical Alpha Mind

Global law firm Clyde & Co has advised ADMO Lifestyle Holding Limited (ADMO) on their JV with Addmind, launching a new global lifestyle vertical Alpha-Mind. ADMO’s strategic investment in Addmind broadens its portfolio, and highlights its steadfast growth strategy.

Alpha Mind is a UAE-based JV company that owns and manages a global portfolio of experiential lifestyle, food and beverage (F&B), and entertainment brands, created and developed by Addmind. Its portfolio currently comprises seven iconic names – CLAP, Bar Du Port, ONGAKU, Babylon, Sucre, Alma Bar, and Iris (including the Iris Beach House hotel brand). 

ADMO Lifestyle Holding (ADMO) was established in 2022 as a JV between Alpha Dhabi Holding PJSC (ADX: ALPHADHABI) and Monterock International Limited. ADMO’s vision is to build a collection of leading global high-end lifestyle, hospitality, F&B, and entertainment brands. Its first investment was in the Nammos Group, a globally renowned lifestyle and F&B brand synonymous with luxurious entertainment and high-quality gastronomy. ADMO’s portfolio expanded in 2023 with the acquisitions of CÉ LA VI Group and Em Sherif. With flagship locations in Mykonos, Dubai, Singapore, and Tokyo, as well as a development pipeline in London, Cannes, Miami, and Abu Dhabi, ADMO’s plans for global expansion are focused on creating world-class, holistic, luxurious, all-encompassing guest experiences.

Clyde & Co acted as lead counsel to ADMO. Clyde & Co’s cross-practice and cross-jurisdictional team was led by partner and Head of Corporate – Middle East, Naji Hawayek (Dubai) and legal director Krishen Patel (corporate, Dubai) who were supported by partners Sara Khoja (employment, Dubai), Rachel Fox (tax, Dubai), and Luis García (corporate, Madrid); senior associate Farhad Shahidi (tax, London); associates James Mann (corporate, Abu Dhabi), Lisa Merod (employment, Dubai), and Marina Arancón (corporate, Madrid); and trainee Urmika Mani (corporate, Dubai). 

Naji commented: "We are delighted to have advised ADMO on this landmark deal that is set to propel their brand portfolio to new heights. This deal showcases our full-service expertise advising on landmark corporate transactions and our deep understanding of the hospitality sector and regulatory environment.”

With over 30 years of experience in the Middle East and Africa (MEA), Clyde & Co is one of the largest international law firms with over 80 partners and over 540 staff operating through 9 offices and associated offices in Abu Dhabi, Cairo, Cape Town, Dar es Salaam, Doha, Dubai, Johannesburg, Nairobi, and Riyadh. Clyde & Co supports international and local organisations throughout the wider region with a full-service offering of local specialists across most business sectors and services of law, including commercial, commercial disputes, corporate, cyber risk, data protection & privacy, employment & immigration, finance, global recoveries, insolvency & reorganisation, intellectual property, international arbitration, projects & construction, real estate, regulatory & investigations, and technology, outsourcing & data.

Learn more about Clyde & Co in the Middle East