Joycia has over 12 years experience across the full range of commercial and contentious intellectual property matters with a particular focus on franchising. She has also advised many multi-national organisations on trade mark, copyright and domain name protection and enforcement matters.
Joycia advises a wide range of clients on brand development and extension, the creation of strategies for managing global intellectual property portfolios, and the licensing and commercialisation of intellectual property assets. She also works with clients seeking to license intellectual property and expand their businesses through traditional franchise models and in the development of franchise rights.
Joycia was featured in The International Who's Who of Franchise Lawyers 2009 and 2010 has written many articles which have been published in Trade Mark World, IP Law 360, ITPNet, Chain Leader and SMB Advisor.